Note: This is the email that went out to my Growth Strategies Daily list. If you want growth ideas like this one delivered straight to your inbox, sign up here.
If you’re working on any type of marketplace business you have two sides that require growth. The conundrum of course is that growth on one side is dependent on growth of the other side.
This is true for ecommerce marketplaces like Etsy, supply marketplaces like Airbnb and Uber, and knowledge marketplaces like GrowthHackers.com. Supply is the key to liquidity and liquidity is the key to growth.
The easiest place to manufacture growth is usually on the supply side. Gagan Biyani, who ran growth for Udemy and then Lyft, talks about how the early courses at
Ever since PayPal’s legendary double-sided referral program launched their growth into orbit companies have been trying to capture the magic of user-get-user referrals for their business. Every once in a while companies figure it out and capture the magic for themselves. Dropbox, LinkedIn and Mailbox for Mac are a few that immediately come to mind.
But more often than not, companies launch a friend referral program with high hopes, only to see it limp along with little traction, little adoption by existing users and ultimately little to no impact on their growth. How are user-get-user programs that succeed and drive meaningful (often exponential) growth different than every other referral program out there? And what can you do if you’re overseeing a referral program that isn’t performing.
Here are seven ways you can learn from
Over the past year I’ve written nearly a dozen company growth breakdowns, released a successful e-book on startup growth with Sean Ellis, penned more than 100,000 words for the upcoming Unlocking Growth book, written articles on ConversionXL, MarketingProfs and others, and dissected and answered countless questions and articles on GrowthHackers.com.
Reflecting on all of that effort over the last year, I realized that I neglected to create a place to share my thoughts on growth regularly that could be collected and organized into a library of actionable ideas. That’s the idea behind Growth Strategies Daily — it’s where I can share tactics, strategies, processes and more around growth in a way that makes them actionable, digestible and consistent.