02About
Two decades at the seam of product and growth.
I’ve spent twenty years operating at the intersection of product and growth. Today, I’m the chief growth officer at Opendoor, and before that a product and growth leader at Instagram, Dropbox, Shopify, and Meta.
Every business leader, product owner or entrepreneur has the same challenge: unlocking growth. I write and speak about how it actually compounds; not hacks, not spikes — systems, loops, and the discipline to let them run.
03The Method
One loop, run at high tempo.
The method fits in one sentence. A cross-functional team picks a loop — acquire, activate, retain, refer — and runs it fast: test, measure, keep what compounds. The thread doesn’t end when the idea ships. It comes back around.
04The Book
Hacking Growth
drawn to trim — 6.3 × 9.56 × 1.13 in
“A terrific book [that] belongs up there with Geoffrey Moore, Eric Ries and Steve Blank’s books as a fundamental part of the canon of StartUpLand.”
05The Work
Operating history.
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Opendoor
Chief Growth Officer Oct 2025 — present -
Dropbox
VP Product & Growth, AI Products Jul 2024 — Oct 2025 -
Instagram
Sr. Director of Product Sep 2022 — Jun 2024 -
Shopify
VP of Growth Aug 2020 — Sep 2022 -
Facebook
Product Manager Jul 2017 — Jul 2020
06Now
What I’m thinking about.
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July 2026
Jacket Copy, Revised
Hacking Growth at nine years, argued out with the machine — a session on the record, with a toggle between the edit and the record.
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June 2026
AI-native growth loops
What does a growth model look like when the product can improve itself between sessions?
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May 2026
The death of the funnel
Funnels assume a line of strangers. Loops assume relationships that compound.
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April 2026
Agents as the new channel
When software shops for software, distribution gets rewritten. Who is the customer then?
07Letters